Book trailers are becoming an increasingly popular method of advertising since the L.A. premiere in 2003 of the book trailer for the novel Dark Symphony by Christine Feehan. The concept is simple: a book trailer is similar to a movie trailer in that it is a short video which may feature action, animation or photographs to advertise the product.
The video below is a fine example of the medium. The trailer for John Le Carré’s most recent novel A Most Wanted Man (2008) features a short commentary by the author. The video is a well-paced, tense and atmospheric evocation of Le Carré’s world of spying and deceit: